Sophie etc is an independently run Milton Keynes food & lifestyle blog covering local food & drink, independent businesses, lifestyle, experiences, events and things to do.
I am passionate about working with local brands and businesses to create content that has an impact. I have seven years of experience in content creation, social media and PR, contributing to the marketing strategies for businesses of various sizes.
Throughout my blogging career, I have created bespoke campaigns for both local and national brands including L&Q Homes, Jet2.com, Visit York and Sainsbury’s to name a few. Local businesses that I have worked with include Olé Tapas Bar, French Affaire, The Wine Cellar, Eat Your Heart Out and Green Elephant Café.
I am a respected voice in the local food & drink scene and was a judge for the Chef of the Year category for the MK Food & Leisure Awards 2018 and am leading a blogger’s choice category for 2020.
Sponsorship Packages for Small Businesses.
I have created a range of sponsorship packages specifically designed with small businesses in mind. At the heart of these campaigns, is the aim of increasing brand awareness, social media followers and customers. The budgets are small business-friendly, so if you would like to enquire about these packages, please use the form below.
Numbers in a nutshell
- 12,000+ monthly website hits (19,000 hits in July 2020)
- 21,000+ combined social media following
- 1,500+ newsletter subscribers
- 3,000+ local food lovers in my ‘Eat & Explore MK’ Facebook Community
- Over 60% of followers and readers are based in MK, Norths Bucks and South Northants
My media kit is available upon request for more detailed insights into my audience and demographics.
Sophie was a joy to work with. We collaborated with Sophie to co-host a supper club for press and bloggers and she was enormously helpful during the planning process. A champion of local business, Sophie recommended a number of lovely local companies and brands that we were able to bring into the final event, helping us highlight all that Milton Keynes has to offer and giving the evening a really authentic feel. The final event was a huge success, and Sophie produced beautiful social media content and a brilliant blog post to round the partnership off. We definitely hope to work with Sophie again in the future!
We had the pleasure to celebrate Sophie’s first supper club. We were so happy that she chose Ole Tapas Bar! It was a fantastic night with a buzzing atmosphere, lovely people, great food and amazing live music. We want to thank Sophie for her hard work in showcasing the best independent restaurants in Milton Keynes as well as connecting people with local businesses.
Sophie has been a long-term supporter of both Saf’s Kitchen and other independent street food vendors in Milton Keynes. As independent businesses, we often rely on word of mouth and social media to get our message out there. Sophie consistently recommends us to her followers which has a direct impact on our business and brand awareness in Milton Keynes and beyond!
Sophie hosted one of her supper clubs with us at The Brasserie. We really enjoyed having Sophie and her guests dine with us. We work with a lot of people and some make the whole process more enjoyable than others – Sophie was very enjoyable to work with! The guests were lovely and the fact that she sold out made a huge impact to our financial targets. We hope to see Sophie’s Supper Club back again soon!
Informative, fun and relevant. A go-to source for all the goings-on in and around our much underrated and undiscovered ‘city of dreams’ Milton Keynes.
have been a keen follower of Sophie for a while and her postings on the independent restaurants/cafes/coffee shop in MK really is very helpful. I’ve been to a few that she’s suggested and loved it.
As a small independent business owner myself, I finally had the courage to send Sophie some food from my takeaway. I have been contemplating for a while – should I or shouldn’t I, with the understanding that Sophie has tried so many great foods out there. but it’s the best decision I’ve made! Reading her review that she enjoyed all the meal thoroughly really boosted my confidence.
Since Sophie posted her review on her Instagram and Facebook Group “Eat & Explore MK”, I have been inundated with a flock of new followers and messages of people interested to know more on my Takeaway!! I can’t thank Sophie enough for all she does – for her love of food and for her ongoing support for small independent business owners, especially during this unprecedented time. [Lockdown]
Sophie’s review definitely a great influence for my small business in getting more exposure specifically in the MK Foodie world – the right audience for my takeaway – Thank you so much, Sophie! You are amazing in what you do and you should be very proud of what you’ve achieved so far. I have all the faith that you’ll go far and much bigger than you already are now!
Sophie has created not only a fantastic and easy to follow food guide with the best finds for each category, she also managed to create a community of food lovers inspiring each other and it’s a fantastic place to be part of.
If you want to expand your knowledge of MK eateries and food companies then this is the place to be! Sophie gives honest opinions, supports local businesses which has inspired me to look further than the typical high street brands. This has been a great source of knowledge sharing and support during lockdown. Here’s to the other side when we can eat out too!
Sophie is very supportive of local and independent businesses. She’s been amazing at promoting these businesses, including ours Good Times Cafe UK, and creating a platform during these tricky times. Her newsletter is also well worth the read to keep you updated on what’s going on too. Sophie is savvy on social media and always comes across very well and positively. She remains professional. Her photographs are vibrant and well shot which adds even more class to her content.
I have really enjoyed the recommendation to local independent businesses. I have found some fantastic suppliers for special occasions, midweek treats or cheeky takeaways. They have all been brilliant and I have been amazed at how people have adapted and what they all give back to their community. Sophie has really supported this and opened the community up to all.
I’ve been following Sophie’s blog for a few months now and have benefited from some fantastic recommendations on local independent businesses – none have disappointed! I joined the Eat & Explore group on Facebook only a week ago and have already had some great inspiration for both local suppliers and home cooking. We also attended a Supper Club which was a fantastic night – great food and met some lovely people.
I found out about Sophie etc, from seeing lots of local street food vendors and independent businesses posting about her on social media. After doing some research, I could see how passionate Sophie was about working with local businesses and building a community for places to explore and eat and thought it would be amazing to be featured on one of her blogs.
Due to lockdown, I decided to do a quarantine takeaway as I had to adjust to the guidelines of social distancing (I’m usually a street food vendor). I reached out to Sophie to ask if she’d be willing to review and share my food on her stories, which she agreed to.
Sophie was very thorough in her critique and not only did she post my food, but she offered me some amazing constructive feedback, on what she thought could be adapted with my menu to be more relevant to the type of food I offer and my target audience. Sophie also featured me on her ‘Lockdown Takeaways’ blog, which has increased my following tremendously and opened the door to new customers and brand recognition and the general response from her following has been amazing!
Sophie is always friendly and professional and I would 100 percent recommend investing in her services to any growing business/company out there, who is looking to increase their brand recognition.
I look forward to continue working with her on many other projects.
A few weeks ago Sophie was kind enough to include me in her blog post, “The Independent Milton Keynes Guide to Celebrating at Home During Lockdown.”
Almost instantaneously I saw an increase in the number of people following me on Instagram. This in itself was great as it meant more people were hearing about my little Floristry business. I wasn’t prepared for how many of those new followers would then message me saying, “Hi, I’ve just seen Sophie’s post about your flowers, can I order?”
I’d heard about the power ‘influencers’ can have on a small business, but I believe that what sets Sophie apart from the rest is that her audience are thoroughly engaged with her content. They are all local Milton Keynes people, and when you have a small business that can only serve the local area, this is what you want and need.
I was so grateful to Sophie so I sent her a ‘Thank You’ bouquet, which I really didn’t expect her to post about, but out of the kindness of her heart, she did! This in turn meant even more new followers and new customers for me.
I’ve since had lots of conversations with people that follow Sophie, and their overriding message is a grateful one. Grateful that because of Sophie’s content, they are able to help support small local businesses and know where to find them.
Thank you Sophie!
If you'd like to discuss running a campaign together, sponsoring my content, advertising on my website or inviting me to speak at an event or helping you refine your digital presence, get in touch! You can email me directly - email@example.com - or get in touch using the form below.