On this page, you will find my disclosure policy and how I mark paid or gifted partnerships with brands and businesses.
My blog is my business so sometimes I engage in paid partnerships with brands and businesses. I only ever work with businesses that I would spend money with and that are of genuine interest to me and my audience.
I will always mark partnerships clearly and indicate the nature of the collaboration in line with the ASA guidelines. Here are what the various indicators mean.
I have been paid by a brand, business or agency to create content on my platform. Money has been exchanged and there is a written brief. I will also add the statement “This is a paid partnership with X” for total clarity. In this case, the business has some creative control over the content that I post.
AD – Press Sample/Meal/Product
I have been given a product or experience free of charge but there is no obligation to post about it on my platforms. I maintain full creative control over the content and I will post about it when, where and how I want to.
I have accepted complimentary meals or experiences in return for coverage in the past.
AD – Press Event
I have been invited to attend a press event courtesy of a brand, business or agency. I am not obligated to post about these events.
AD – Affiliate link or partnership
Some links or promotional codes will earn me a small commission/credit if you make a purchase using the code/through the link. Affiliate links or codes do not cost you money but are great way to support your favourites creator.
If I have had a previous paid/gifted relationship with a brand or business, I will state this in my content. I love the product or experience so I am posting about it again but I’m not being paid for the post.
AD – Own Product
This is in relation to my own products/services. For example, I make money from Sophie’s Supper Club.
If you have any more questions on how I earn money and how it affects you, please feel free to email me.