On this page, I outline my disclosure policy when it comes to partnerships with brands and businesses.
Blogging is not my full-time job, but I do run this side hustle like a business. In order to keep my blog going, I may sometimes engage in paid partnerships with brands or gifted experiences in return for coverage. I only ever accept partnerships from brands that I would spend money on myself or are of genuine interest to me and my audience.
I will always mark partnerships clearly and indicate the nature of the collaboration in line with the ASA guidelines. Here are what the various indicators mean.
I have been paid by a brand or agency to create content on my platform. Money has been exchanged and there is a written brief. I will also add the statement “This is a paid partnership with X” for total clarity! I will also mark a post as AD in relation to my own products. I make money from Sophie’s Supper Clubs, so where I promote tickets for this, I will mark it as an AD.
AD – Gifted
In return for a gifted product or experience, I have produced content on my platforms. From my side, this mostly includes restaurant reviews but I always maintain balance and honesty when reviewing restaurants.
AD – Press Event
I have been invited to attend a press event courtesy of a brand, business or agency. I don’t often post about these on my blog, you will normally find them on social media!
AD – Press trip
I have been invited on a press trip and costs and experiences have been gifted in return for coverage.
AD – Affiliate link or partnership
Some links or promotional codes will earn me a small commission/credit if you make a purchase using the code/through the link. This will always be marked ‘AD – Affiliate link or partnership.’ Affiliate links do not cost you money. They just kick back a few pennies to me and can be a great way to support creators!
If I have had a previous paid/gifted relationship with a brand or business, I will state this in my content. I love the product or experience so I am posting about it again but I’m not being paid for the post!
I earn a small commission on each sale of Sophie’s Supper Club tickets to cover my costs for promoting and managing the event. I keep the events affordable and make sure that all costs are covered for the restaurant in the ticket price.
If you have any more questions on how I earn money and how it affects you, please feel free to email me.