On feeling ‘lost’ in the Blogosphere

Stunted growth

This post has been brewing for a while. And if I’m honest, I’m probably going to start of sounding like I’m having a bit of a moan. But y’know, my blog is here to vent a bit now and again, and theres nothing like a bit of cathartic writing eh? I haven’t been the most regular with my content over the past year or so, but hey, life gets in the way. But I’ve been blogging for around four and a half years. That’s a pretty hefty chunk of time. I can’t help but feel like I haven’t got the number to show it. I’ve been stuck on the same amount of followers for over a year, despite my social media and content efforts.

Numbers aren’t everything… or are they?

I die a little bit inside when I see a blogger tweet something along the lines of, “I know it’s a small number, but I just hit [insert number over 10k] on my blog!” I have to say I have a little ‘wtf’ moment. And suddenly I feel very lost. I feel like I’m doing something wrong. I know numbers aren’t everything, comparison is the thief of joy and blah, blah, blah, but with social media always there, it is impossible not to compare yourself. Working full time doesn’t allow me to pour the time and effort into the my content that I always want to. But when I do, I try really hard, and work from the perspective of quality not quantity. But I feel like I’m not really getting anywhere.

Is the blogosphere over saturated?

When I started blogging, there was room to grow, there was room to get heard. People had time to read several blogs, comment and share their thoughts. Now, it feels like there’s not much room for many more. I often feel like I’m saying a lot, but no one is listening. And I know that’s not always the case because I receive messages and comments. Right now, It seems like every blogger is Tweeting or Instagramming to a very similar tune and it almost feels like if you’re not playing to that tune you’re missing out on growing. Or are you?


I think this issue highlights more than ever how crucial it is to create unique engaging content. For me, the best bloggers have their personality stamped all over their blog and it comes through in their words and photos. And that is what the core of blogging is all about. Your personality is ultimately the best branding your blog can have and now is the time to make it shine through. My life doesn’t have a bright white, marble backdrop. So why portray it that way? At the end of the day, comparison is unavoidable. But for now, I’m going to continue the way I am, improving where I can, and hope that someone is listening.

What I’m Wearing

PLB blouse* | New Look fur gilet | New Look jeans | Boohoo boots | Johnny Loves Rosie Bee pendant*

  • Abi Street

    I agree with this so much!! I find it so difficult because i don’t ever have enough time to do everything. Working full time in a job that isn’t 9-5, balancing seeing my friends, family and boyfriend and sometimes my blog falls behind. Despite loving to see how much the blogosphere grows, i feel like i’m left behind! x

    Abi | abistreetx

  • Hey Sophie. I’m getting the same vibe lately. I blog out of pure fun, but I feel like more and more I’m comparing myself to these ‘big bloggers’. I’ve been in this game for 5 years and while I have no intention of becoming an internet celebrity, I do appreciate it if someone reads my work 🙂

    Anyway, just keep being you. I just discovered your blog and I’m sure I’ll be hanging around here often from now on.

  • I feel like I can definitely relate with this post Sophie. I’ve been blogging for three years now and have never experienced a rush of followers or a moment where I feel like I’m really getting anywhere to be honest!

    Although I started this whole experience just for me it’s hard not to let it get you down sometimes. Just know there’s other people who feel the same 🙂

    Jess x

  • Megan-Rose Lake

    I completely relate to this.
    I think most of us have these moments of doubt and frustration, but ultimately its a great hobby to have! Your blog is gorgeous Sophie and your writing style is great.

    Keep at it! xxx


  • I literally feel you, and I KNOW people keep saying ‘it’s only a number’ but when you’re trying hard yourself, it can feel a lil’ like a kick in the teeth when you see some reach a goal… But in all honestly, you’re still one of my favourites, you’re definitely keeping me as a reader xx


  • Em

    Totally with you on this! Having blogged for a couple of years now, alongside juggling the shop and my full time job it can feel like I’m putting in a lot and not getting too much out. Thankfully I truly enjoy writing my blog so as long as that continues, I’ll keep on trying to block out all the numbers noise out there.


  • I can tell you, you are not alone on this, I actually have a post that will be up in a couple of weeks about validation and numbers in blogging. I understand and relate to this I love my blog and although I don’t have long with it I too feel lost in this blogging world and wonder if there is room for me. You are an amazing blogger and I wish you the best!

    – Celeste