This post has been brewing for a while. And if I’m honest, I’m probably going to start of sounding like I’m having a bit of a moan. But y’know, my blog is here to vent a bit now and again, and theres nothing like a bit of cathartic writing eh? I haven’t been the most regular with my content over the past year or so, but hey, life gets in the way. But I’ve been blogging for around four and a half years. That’s a pretty hefty chunk of time. I can’t help but feel like I haven’t got the number to show it. I’ve been stuck on the same amount of followers for over a year, despite my social media and content efforts.
Numbers aren’t everything… or are they?
I die a little bit inside when I see a blogger tweet something along the lines of, “I know it’s a small number, but I just hit [insert number over 10k] on my blog!” I have to say I have a little ‘wtf’ moment. And suddenly I feel very lost. I feel like I’m doing something wrong. I know numbers aren’t everything, comparison is the thief of joy and blah, blah, blah, but with social media always there, it is impossible not to compare yourself. Working full time doesn’t allow me to pour the time and effort into the my content that I always want to. But when I do, I try really hard, and work from the perspective of quality not quantity. But I feel like I’m not really getting anywhere.
Is the blogosphere over saturated?
When I started blogging, there was room to grow, there was room to get heard. People had time to read several blogs, comment and share their thoughts. Now, it feels like there’s not much room for many more. I often feel like I’m saying a lot, but no one is listening. And I know that’s not always the case because I receive messages and comments. Right now, It seems like every blogger is Tweeting or Instagramming to a very similar tune and it almost feels like if you’re not playing to that tune you’re missing out on growing. Or are you?
I think this issue highlights more than ever how crucial it is to create unique engaging content. For me, the best bloggers have their personality stamped all over their blog and it comes through in their words and photos. And that is what the core of blogging is all about. Your personality is ultimately the best branding your blog can have and now is the time to make it shine through. My life doesn’t have a bright white, marble backdrop. So why portray it that way? At the end of the day, comparison is unavoidable. But for now, I’m going to continue the way I am, improving where I can, and hope that someone is listening.